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Sunday, January 2nd, 2005

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Subliminal advertisement does not work
I am reading a very nice cognitive science book, Mind Hacks (this link contains a few cool sample chapters).

I was surprised to learn that the whole "subliminal advertisement" thing is basically an urban legend, although it is so widely believed that there are even laws against it in the USA. "Hack #82" says that in reality the effect here is weak and simple.

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