'It takes a while watching TWC before you realize that they are such weather nerds that they sometimes tend to see things from the storm's point of view. They talk about the shape of the storm as beautiful, or "great," or "improving," and what they mean is that the storm is thriving. It's along the lines of, "This storm is looking great. Your lawn furniture? Not so much."'
(also http://boingboing.net/2012/10/28/eastern-us-hunkers-down-for.html )